How Lumen Field transformed the fan experience
Real results from 15 concessions and retail locations
Lumen Field, home to the Seattle Seahawks, Seattle Sounders, and Seattle Reign FC, faced a critical challenge: how to modernize concessions and reduce congestion in tight concourses during high-capacity events. Long lines prevented fans from enjoying the action and limited revenue potential during peak periods.
Download this case study to discover how Lumen Field achieved:
47% increase in total sales per game
32% increase in customer throughput
50% improvement in labor efficiency
Scaled from 3 location in 2023 to 15 locations today—the most of any venue worldwide